Distributor Communication Strategy: How to Keep Your Beers Top of Mind
There’s a real connection between communication and how much beer you sell through a distributor. Regular, focused communication with your distributor is likely to improve reorder frequency. But don’t just communicate for its own sake - bring something useful to the table.
Mastering Follow-Up Ship Dates: Lock in Your Sales Velocity
When you’re tracking sales velocity, it’s important to know when the product has been used up. If your communication and relationships with distributors and retailers are strong, you can often get that information directly. Otherwise, the best indicator might just be the follow-up ship date.