Understanding Sales Velocity: How Fast is Your Beer Moving?
Sales velocity is a simple but powerful calculation that measures how fast your beer is selling in the retail channel. It’s simply the number of barrels (bbl) you’re shipping per week of a given beer to a given account. Tracking sales velocity helps you identify which account/product combos are top performers and which are dragging.
Benchmarking Brewery Labor Costs and Keeping Them in Check
Benchmarking labor costs is important for craft breweries, like yours, to manage profitability and ensure you’re operating efficiently. By tracking key performance indicators like labor cost as a percentage of revenue and revenue per labor hour, you can compare these expenses against industry benchmarks and identify areas that need attention.
Navigating Your Brewery Through Distributor Staff Turnover
Relationships are a big part of business. If you have a brand manager that you are in harmony with and all of a sudden they are laid off (or go looking for greener pastures), you've lost a valuable intangible asset. Conversely, if there was a rockstar sales rep that hyped your awesome beer to bars and retailers, losing them could create problems too.