Pricing Beer for Profit: How to Maximize Margins in Different Markets
Your beer’s price sensitivity will vary depending on where it’s distributed. You have to know the market—and what its tolerance is for higher-priced beers. Then, measure this against not only the cost of goods sold (COGS), but also the shipping cost to get it there.
Understanding Sales Velocity: How Fast is Your Beer Moving?
Sales velocity is a simple but powerful calculation that measures how fast your beer is selling in the retail channel. It’s simply the number of barrels (bbl) you’re shipping per week of a given beer to a given account. Tracking sales velocity helps you identify which account/product combos are top performers and which are dragging.