Mastering Follow-Up Ship Dates: Lock in Your Sales Velocity
When you’re tracking sales velocity, it’s important to know when the product has been used up. If your communication and relationships with distributors and retailers are strong, you can often get that information directly. Otherwise, the best indicator might just be the follow-up ship date.
Sales Velocity vs Points of Distribution: Which Matters More?
Every brewery wants more placements - but more isn’t always better. Getting your beer into more bars, taprooms, or stores only helps if it’s actually moving. If your product is sitting still, it’s tying up cash, risking freshness, and damaging your brand perception.
Slow Moving Beers Cost More Than You Think
Slow-moving beers don’t just hurt your cash flow—they block progress. Holding inventory is expensive, and it's often overlooked. It’s the equivalent of putting cash on a shelf and wondering why it’s not working for you. It ties up space, it clogs your tap lines, and it kills staff enthusiasm.
Pricing Beer for Profit: How to Maximize Margins in Different Markets
Your beer’s price sensitivity will vary depending on where it’s distributed. You have to know the market—and what its tolerance is for higher-priced beers. Then, measure this against not only the cost of goods sold (COGS), but also the shipping cost to get it there.
Understanding Sales Velocity: How Fast is Your Beer Moving?
Sales velocity is a simple but powerful calculation that measures how fast your beer is selling in the retail channel. It’s simply the number of barrels (bbl) you’re shipping per week of a given beer to a given account. Tracking sales velocity helps you identify which account/product combos are top performers and which are dragging.